Google Analytics 4

With the launch of the new Google Analytics 4 platform, website owners and marketers will have a more thorough and user-friendly approach to monitoring and using data to improve the performance of their websites.

Google Analytics 4 Launch

2023 is the year of data! And, if you’re familiar with website analytics, then you’ve probably heard about the launch of Google Analytics 4 (GA4). This new version of the Google Analytics platform has been designed from the ground up to offer website owners and marketers a more comprehensive and intuitive way to track and optimize their website performance.

On July 1, 2023, Universal Analytics properties will stop processing new hits (unless you’re a Universal Analytics 360 client, in which case you have until October 1, 2023). After the official retirement date, you’ll have access to your previously processed data through Universal Analytics for at least six months.

Why is this important? Marketing teams are now on the clock to find analytics alternatives. While many platforms force you to jump through hoops to upgrade, that’s not the case with Google. However, GA4 doesn’t care about your historical data. It will begin collecting data from the moment it is set up and you’ll have access to that information only. Now is the time to capitalize on your digital marketing basics and invest in GA4 implementation so that you can be prepared for what comes next.

The ability to measure user engagement and track conversions more accurately is one of the key benefits of switching from Universal Analytics to GA4. GA4 provides more granular insights into user behavior and engagement, allowing you to better understand what’s working and what’s not. It also offers more detailed reporting, giving you actionable insights into how your website is performing and what you need to do to improve it.

GA4 also offers a host of new features to help you get more out of your website analytics. These include more advanced tracking and reporting capabilities, as well as enhanced segmentation and attribution models. With these features, you can better identify and target your most valuable customers and prospects, as well as measure the ROI of your campaigns.

In addition, GA4 also offers enhanced security features, such as IP masking and data encryption, to ensure your user data is safe and secure. It also provides tighter integration with other Google products and services, allowing you to leverage the power of the Google ecosystem to enhance your website analytics.

Overall, switching from Universal Analytics to Google Analytics 4 is a smart move for any website owner or marketer who wants to maximize the performance of their website. With its enhanced features and more comprehensive data insights, GA4 allows you to gain a deeper understanding of your website performance and better target and measure the success of your campaigns. Reach out to CMT today for more information.

As trends evolve, brands need to evolve with them. Contact us today for how we can help you get ready for working with Google Analytics 4.


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