Public sentiment has shifted, and privacy is at the center of that swing. Concern runs deep for consumers around the security of their data.
According to a recent survey, 85% of respondents reported concern about their digital privacy.
But, with that said, 69% indicated they were comfortable sharing their information with the right level of transparency.
In step the giants of Silicon Valley. With Google phasing out third-party cookies by December and Apple’s new, privacy-oriented iOS 14.5 release, the “Big Tech” firms seem to be making the changes demanded by their user base. However, marketing campaigns stand to see significant changes to targeting models and available audiences. So what do marketers need to know about the changes to cookies?
Our 2nd quarter research deck addresses the top issues marketers need to understand about cookie changes. Learn more about campaign targeting impacts and the audience-building parameters that are protecting user privacy. Read this essential research deck and share it with your team to ensure your campaign doesn’t miss a beat.