Q2 2021 Quarterly Deck: The Era of Cookies

Third-party cookies are increasingly being removed from the internet-based media landscape.

There are significant impacts and opportunities behind Google’s phasing out of third-party cookies.

The newly adopted Federal Learning of Cohorts (FLoC) model allows for targeting and grouping users while maintaining privacy.

The iOS 14.5 release has put users in more control of their data, allowing them to opt out of in-app data collection, potentially disrupting ad personalization and performance reporting.

Public sentiment has shifted, and privacy is at the center of that swing.  Concern runs deep for consumers around the security of their data. 

According to a recent survey, 85% of respondents reported concern about their digital privacy.  

But, with that said, 69% indicated they were comfortable sharing their information with the right level of transparency.

In step the giants of Silicon Valley. With Google phasing out third-party cookies by December and Apple’s new, privacy-oriented iOS 14.5 release, the “Big Tech” firms seem to be making the changes demanded by their user base. However, marketing campaigns stand to see significant changes to targeting models and available audiences. So what do marketers need to know about the changes to cookies?  

Our 2nd quarter research deck addresses the top issues marketers need to understand about cookie changes. Learn more about campaign targeting impacts and the audience-building parameters that are protecting user privacy. Read this essential research deck and share it with your team to ensure your campaign doesn’t miss a beat.

Contact one of our account executives to learn more.


Lets Chat!

Competitors think it’s about the money. But they’re wrong. It’s about growing your business. If growth is your goal, partner with us.

Connect with us and get a free competitive analysis.