Understanding US Consumers’ Mobile Habits

To effectively connect with their target audience in today’s mobile-first digital era, companies must understand and strategically engage with the dominance of social media and rapidly growing video streaming platforms.

Image of a mobile phone with icons and emojis popping off of it with the text headline of How Social Media is Changing Consumer Buying Behavior

In today’s mobile-first digital era, understanding where consumers spend their online time is crucial for all aiming to connect with their target audience effectively. With the rapid growth of various online platforms and channels, it’s essential to stay informed about consumer behavior to make informed advertising decisions. Quality research is the key.

Mobile Remains Dominant but CTV Narrows the Gap chart from eMarketer, June 2023

1.  – Social Media Dominance:

Social media platforms continue to dominate the online landscape, capturing a significant portion of consumers’ online time. Facebook remains a prominent player, with billions of active users worldwide. However, at CMT, our research illustrates that other platforms such as Instagram, Twitter, Snapchat, and LinkedIn also command substantial user bases. Companies should research the media engagement habits of their target audience to determine which social media channels are most relevant to their brand and allocate resources accordingly. Generating mobile-friendly creative is also essential.

2. – The Continued Rise of Video Streaming:

Video streaming platforms have experienced exponential growth, especially with the increasing popularity of subscription-based services like Netflix, Amazon Prime Video, Hulu, and Disney+. These platforms offer an array of content, including original series, movies, and documentaries, attracting a significant amount of consumers’ online time. Have you considered exploring opportunities to reach your target audience through advertising partnerships or by creating engaging content specifically tailored for these platforms?

Understanding where US consumers spend their online time is vital for companies to allocate their resources effectively and connect with their target audience. The dominance of social media, and the continued rise of video streaming platforms are key trends that advertisers should consider. CMT identifies the platforms and channels most relevant to our customers’ target audience so that our customers can foster meaningful engagements and achieve their marketing objectives in an increasingly digital landscape.

Outtake

To effectively connect with their target audience in today’s mobile-first digital era, companies must understand and strategically engage with the dominance of social media and rapidly growing video streaming platforms.

Contact CMT today and let us assist you in analyzing your target audience’s media engagement habits on social media and video streaming platforms to allow you to strategically allocate resources effectively to create mobile-friendly content that drives engagement.

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