We are over halfway through the year, and there are only 6 months left to optimize your marketing efforts. One of the best and most cost-effective ways to market your business is with your website. It is very important that you perform a website refresh every few years to keep it relevant, fast, and safe.
Changes in search algorithms can affect your website’s ranking in search results; therefore, it’s important to refresh your website regularly if you want to rank higher than your competitors.
Considerations to strengthen your website:
Usability
Visitor trends change as technology changes. An important usability feature involves navigation. Most websites use horizontal navigation, which is great on devices with larger screens, such as a laptop. But when viewed on smaller devices such as tablets and smartphones, the navigation system needs to adjust accordingly.
Modern websites often use what is called a “hamburger menu”, which is a small icon consisting of three horizontal lines or three vertical dots. In this case, smaller devices are able to see the menu displayed vertically.
Content
Once you’ve grabbed the user’s attention, you need to further interest them and attract them back with great content. For example, CMT publishes monthly blog posts and quarterly insights. Your content should be interesting while also providing important information about the products and/or services you offer.
When updating or redesigning your website, this is a great opportunity to fine-tune your content. Be sure to write copy that is simple, on-target, and effective.
As trends evolve, brands need to evolve with them. For more information about how we can help you optimize your website in 2023, contact us today.